No one is going to buy from you.
You're not going to make a sale.
That is...unless you are sold on YOU first.
I can't tell you how many times I review a woman's copy and start to ask her:
‘Who is the woman that you're really speaking to here? Who is the client that you really want to get with this offer, this landing page, this email? What are you really selling them?’
I have to ask these questions because…